top of page
Arcade Joystick

BRINGING NEXT LEVEL FUN AND ENTERTAINMENT
TO THE ARCADE INDUSTRY

Arrow Down
ABOUT

ABOUT

SEGA Amusements International Logo
Kaizen Entertainment Logo

Kaizen Entertainment is dedicated to propelling the arcade industry forward with cutting-edge entertainment concepts. Our passion for delivering exceptional arcade experiences drives us to continuously innovate and lead the way in arcade entertainment.

​

Kaizen Entertainment emanated from a management buyout in March 2021 of SEGA Amusements International. With a nod to our past and our heritage, the blue in our company’s logo mirrors that used in the SEGA logos and is a colour that is renowned throughout the industry. Kaizen is a Japanese term meaning “change for the better” or “continuous improvement.” It is a Japanese business philosophy regarding the process that continuous small improvements by all employees drives the company to be bigger and better.

​

With this philosophy at the core of everything we do, SEGA Amusements International continues to work under the banner of Kaizen Entertainment, and is a global leader in the production, development, and distribution of amusement arcade games and merchandise. With an unwavering commitment to excellence, we cater to a diverse range of markets, including Family Entertainment Centres, Arcades, Bowling venues, Bars & Restaurants, Cinemas, and various other leisure entertainment destinations worldwide.

​

Contact SEGA Amusements International today to begin your journey into the entertainment world!

CONTACT

CONTACT

Enquiries

For any enquiries regarding our products / services please visit the SEGA Amusements International website by clicking the button below.

Head Office

SEGA Amusements International By Kaizen Entertainment

42 Barwell Business Park

Leatherhead Road

Chessington

Surrey

KT9 2NY

© 2025 Kaizen Entertainment. All rights reserved.

bottom of page