

ABOUT


Kaizen Entertainment is dedicated to propelling the arcade industry forward with cutting-edge entertainment concepts. Our passion for delivering exceptional arcade experiences drives us to continuously innovate and lead the way in arcade entertainment.
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Kaizen Entertainment emanated from a management buyout in March 2021 of SEGA Amusements International. With a nod to our past and our heritage, the blue in our company’s logo mirrors that used in the SEGA logos and is a colour that is renowned throughout the industry. Kaizen is a Japanese term meaning “change for the better” or “continuous improvement.” It is a Japanese business philosophy regarding the process that continuous small improvements by all employees drives the company to be bigger and better.
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With this philosophy at the core of everything we do, SEGA Amusements International continues to work under the banner of Kaizen Entertainment, and is a global leader in the production, development, and distribution of amusement arcade games and merchandise. With an unwavering commitment to excellence, we cater to a diverse range of markets, including Family Entertainment Centres, Arcades, Bowling venues, Bars & Restaurants, Cinemas, and various other leisure entertainment destinations worldwide.
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Contact SEGA Amusements International today to begin your journey into the entertainment world!